🔧 Hub Home Services · U.S.
The alternative to lead platforms that tax your margin · own your operation

More than a scheduling app.
Everything your home services business needs, in one place.

For electricians, plumbers, painters, HVAC, roofers, remodelers, pest control. Already running in production with our U.S. trade customers like Rocket Garage Door (Florida). The core is live, our team is adding Deco 1.0 on top: photo-based AI estimates, GPS routing, SMS triage, maintenance reminders by service cadence.

No contracts Done-for-you setup in week one CCPA + OSHA-friendly compliance Export everything on cancel

Sound familiar?

Situations every home services business lives. If more than two of these ring a bell, the Hub fixes them.

📞

Phone rings all day with estimate requests

Customer calls, describes the problem, you barely understand. You book a visit to estimate, drive out, send the estimate over text. Conversion takes 3 days.

💸

Lead-gen platforms charge $30-100 per lead

Every customer from HomeAdvisor / Angi / Thumbtack costs you. Cold lead? You paid. Customer went with someone else? You paid. The platform's tax eats margin.

📝

Estimates on paper or in text messages

You write it down, calculate, photo the paper over SMS. Customer loses it, forgets, takes forever to approve. 30% of estimates die from inertia.

🚐

Crew bouncing between 5 jobs all day

Without an optimized route, the crew burns time in traffic. Shows up 1 hour late on the 3rd job. Customer is angry, conversion drops.

💸

Commission calculated by hand, always a fight

Robert says he did 28 jobs, the spreadsheet says 24. Owner feels overpaid, tech feels underpaid. End of every month is an argument.

🏃

Customer skips maintenance, ghosts for 2 years

Without a systematic reminder, customers forget. When the HVAC breaks in July, they call your competitor. Recurring revenue turns into one-off revenue.

How it works today How it works with the Hub

Same shop, same crew, same customers. Just a different tool.

❌ Before
  • ×Customer calls, describes problem, books a visit to estimate.
  • ×Estimate on paper or SMS, customer loses or forgets.
  • ×Crew bounces between jobs, traffic kills the day.
  • ×HomeAdvisor / Angi charges $30-100 per lead.
  • ×Customer skips maintenance, ghosts for 2 years.
  • ×Commission calculated by hand, end of month is a fight.
  • ×No formal warranty, dispute becomes "he said she said".
  • ×Engineering / permit missed on a bigger job, fine when inspector shows up.
✨ After
  • Customer texts a photo, Deco generates an estimate in 2 seconds.
  • Digital estimate with photo + e-signature, legally binding.
  • Deco GPS optimizes route, customer gets "ETA 15min" SMS.
  • Leads come from your own Google / Insta, flat plan $397/mo.
  • Hub reminds customer at the right cadence, books automatically.
  • Commission auto-calculated, ACH on the 5th, no spreadsheets.
  • Contract + before/after photos + audit trail. Protects both sides.
  • Hub identifies when permit / engineering is required, generates it.

12 things only the Hub does

No U.S. home services platform ships all of these today. Each one solves a real shop problem.

📸

Photo-based AI estimate

Customer texts a photo of the leak, wall, HVAC unit, or roof. Deco identifies the service, area, likely materials, complexity. Generates an estimate in seconds before booking a tech visit.

💬

SMS pre-estimate (Deco classifies)

Customer texts a description + photo or voice memo. Deco classifies complexity (emergency × tech visit × install) and replies with price/ETA in seconds. Conversions in 2 minutes, no phone tag.

🗺

Deco GPS routing + ETA SMS

Deco optimizes the day's stops. Crew follows the route, customer gets "ETA 15min" SMS automatically with live GPS. Solves the "where's the tech I booked for 9?" problem.

🔔

Maintenance reminders by service cadence

Deco knows the right cadence: HVAC 6m, pest 6m, roof 24m, plumbing 12m, gutters 12m. Fires an SMS at the right moment. Customers who would have churned become recurring.

📱

SMS triage (emergency × visit × question)

Deco classifies in seconds. Emergency (flood, electrical hazard) rings the on-call line. Scheduled visit lands in the calendar. Dispatch gets unblocked to handle real work.

🔍

Quality analysis from before/during/after photos

Crew snaps photos at start, middle, end. Deco compares and validates the quality (coverage, alignment, finish). Customer gets a visual report. Cuts post-service disputes.

🛡

Automatic warranty + end-of-warranty reminders

Default warranty per service type (paint 90d, electrical 180d, HVAC annual). Hub registers it on estimate acceptance. 30d before expiration, notifies the customer + offers preventive maintenance.

📋

NCEES engineering + permits for bigger jobs

Hub detects when the job requires a stamped engineering drawing or city permit (structural remodel >70 sqft, large electrical, architectural). Generates the package digitally + applies via municipal portal where available.

🦺

OSHA-style PPE checklist + photo audit

Hub knows the right PPE by job type (roof = harness, electrical = insulating gloves, chemical = mask). Crew records the checklist + photo before start. OSHA-friendly + quality discipline.

📷

Before/after gallery automatic

Crew snaps photos in the Hub. Hub organizes by job, customer sees the full sequence in their portal, shares it on Instagram. Free organic marketing.

🚐

Live GPS dispatch (Uber-style customer view)

Crew leaves the shop, GPS tracks live. Customer sees the live ETA. Traffic recalculates automatically. The kind of professional touch customers remember.

🔗

Cashback referrals (customer becomes seller)

Every customer gets a unique link. Refers a neighbor or friend, gets 10% cashback on the next job. Accumulates into credit or cash. New revenue, no CAC.

From signed contract to first job in the Hub: one week

No migration trauma, no losing your customer book, no crew sitting idle for a month learning a new system.

1
🤝

Guided onboarding

One-hour call with us. We configure techs, service catalog, commission rules, warranty terms, integrations with payment + state tax.

2
📦

Import customers + history

Send us your CSV or Excel. Customers become profiles with history, maintenance cadence, active warranties. Ready to run day 1.

3
🚀

Connect integrations

Connect Stripe + ACH, state sales tax filing, Google Calendar, your SMS line. We train your crew (techs, dispatch, engineer of record) in 30 min.

4
📈

See the first numbers

Within 7 days: customer texts a photo for an estimate, optimized route is running, first maintenance reminder fires. Decide if month 2 makes sense.

Onboarding included. No setup fee. No contract.

Hub vs ServiceTitan, side-by-side

32 features compared. Click ℹ️ to see each one running.

has · ~ partial · missing · ✅ ready · 🚧 building · hover the icons in the feature name for details

✅ About ready features: most of this vertical is already running in production today (Rocket Garage Door and other U.S. trades on the Hub). Adapting to your trade is direct, feature is in your plan from day 1.
🚧 About features under construction: Deco AI features in active development. When ready, they ship into your plan at no extra cost. Customers who come in now are design partners: front-of-the-queue priority, special pricing on early months, full team attention to shape the feature for your shop.
FeatureHub (from $397)ServiceTitan ($549+)
Before/during/after photos (auto-organized per job)
crew snaps photos in the Hub during the job. Hub organizes by job. Customer sees the full sequence in their portal. Running today in Protech.
Digital contract with audit trail (DocuSign-style)
customer signs from their phone (email + GeoIP), tech signs from yours. Legally binding. Full audit trail. Running today on every Hub customer.
Automatic warranty + end-of-warranty reminders
default warranty per type (paint 90d, electrical 180d, HVAC annual, remodel 12m). Hub notifies the customer 30d before expiration. Running today in Protech.
Visual estimates (line items + photo + e-signature)
estimate with photo + materials + labor + ETA + warranty. Customer signs on their phone, auto-converts to a job. Running today in Protech (US).
~
Multi-crew schedule (electrician + plumber + painter + others)
shared schedule with intelligent dispatch by skill + load + coverage area. Each crew sees their own, manager sees everything.
~
Service catalog with materials and average duration
database (HVAC 9k install 90min, breaker swap 30min, 320 sqft paint 1 day). Estimates ship in seconds. Running today in Protech.
~
Automatic tech commission (% + NPS bonus)
% by tier (sr 40%, mid 35%, jr 30%) + 5-star NPS bonus. Auto-calculated net of materials. ACH on the 5th. Running today in Protech.
~
Online payments (ACH + cards + Stripe + invoicing)
recurring ACH, Stripe payment links, automatic confirmation. Receipt via SMS + automatic reconciliation. Running today on every Hub customer.
~
Invoicing + state sales tax + 1099/W-2 (NFe.io-style)
automated invoice generation. State sales tax handled. 1099 + W-2 + state filings where applicable.
Time Clock (tech, helper, dispatch) with GPS
phone-based punch with GPS verification (office, job site, home office). Automatic overtime. Payroll pulls from the timesheet directly.
~
Built-in SMS + email tied to the job
conversation tied to the job + customer. Tech sees the full history before replying. In a dispute, every message is on record.
~
Performance dashboard + Deco insight
revenue, margin, active customers, NPS, average ticket, retention. Per tech and per customer. Deco surfaces patterns.
~
Permissions (owner, manager, tech, dispatch, engineer, customer)
6 default roles. Customer only sees their own jobs (CCPA-friendly). Tech sees their own commission. Automatic audit log.
~
Human English support over text and email
replies in < 2h business hours. Whoever answers actually understands home services (commissions, e-signed contracts, NCEES license, PPE).
~
Runs on your phone like an app (no install)
open the site on your phone, add to home screen. Crew uploads photos, lead sees the next job, owner checks cash flow. Works offline for daily schedule.
🚧 Photo-based AI estimate (leak, paint, HVAC, roof)
customer texts a photo of the problem. Deco identifies service type, area, likely materials, complexity. Estimate in seconds before booking a visit.
🚧 Pre-estimate over SMS (Deco classifies and replies)
customer texts a description + photo/voice. Deco classifies (emergency × tech visit × install) and computes price/ETA. Conversions in 2 minutes without phone tag.
🚧 Deco GPS route optimization with ETA SMS
Deco runs route optimization on today's stops. "ETA 15min" SMS fires automatically with live GPS. Customer knows when to be home.
🚧 Preventive maintenance by service cadence (HVAC 6m, roof 24m)
Deco knows the right cadence per service: HVAC semi-annual, pest 6m, plumbing 12m, roof 24m, gutters 12m. SMS at the right moment. Recurring revenue without manual reach-out.
🚧 SMS triage (emergency × tech visit × question × active)
Deco classifies in seconds. Emergency (flood, electrical) rings the on-call line directly. Scheduled visits drop into the calendar. Dispatch gets unblocked.
🚧 Quality analysis from before/during/after photos
Deco compares the photo sequence and validates the quality (coverage, alignment, finish). Customer gets a visual report. Cuts post-service disputes.
🚧 Live GPS dispatch (Uber-style customer view)
crew leaves the office, live GPS to the customer. Customer sees the live ETA. Traffic recalculates ETA automatically.
🚧 Real-time service cost (margin per job)
paint 60% margin (materials + labor), electrical 70%, plumbing 55%, HVAC install 45%. Pricing and supplier decisions on data, not gut.
🚧 30/60/90-day revenue forecast (US seasonality)
pipeline + US seasonality: hurricane season pushes roofing, summer pushes HVAC, year-end pushes painting. Informed hiring and stocking decisions.
🚧 Category analysis (plumbing × electrical × HVAC × paint × roof)
which line of business is actually profitable. Growth + margin per category. HVAC up 30%/mo but only 12% of revenue? Worth investing.
🚧 Automated post-job (photo + NPS + cross-sell + cadence)
sequence: photo + receipt today, NPS tomorrow, cross-sell +30d ("painted the living room, how about the bedroom?"), maintenance reminder per service cadence.
🚧 Cashback referrals (customer becomes seller)
every customer gets a unique link. Refers a neighbor, gets 10% cashback on the next job. Accumulates, becomes a credit or cash. New revenue with no CAC.
🚧 NCEES license + state permits (auto-detect when required)
Hub identifies when the job requires a stamped engineering drawing or city permit (structural remodel >70 sqft, large electrical, etc). Generates the package digitally + permit through municipal portals where available.
🚧 OSHA-style PPE checklist + photo audit per job
checklist by type (roof = harness, electrical = insulating gloves, chemical = mask). Photo validates each PPE item before start. OSHA-friendly + quality discipline.
🚧 Google Ads + Meta Ads generator (seasonal) (Pro)
Deco writes copy with local geo + season (pre-summer HVAC, pre-hurricane roofing, year-end painting). Paste into Google and Meta in 5 minutes. Included in Pro.
🚧 Ads generator & publisher via API (Elite)
Includes the generator + publishes direct to Google Ads + Meta Marketing API. No copy-paste. Lead lands tagged with source. Included in Elite.
🚧 Loyalty program (repeat customer · ACH cashback)
7 jobs = 30% off OR equivalent ACH cashback. Active customer also gets a free annual preventive visit. Retention turns into ROI.
~
✨ New · Reimagine's own AI

Meet Deco 1.0

Our in-house AI, built into every Hub.

Deco 1.0 is our proprietary AI. It lives inside the Hub and takes care of the busy work: photo-based estimates, SMS pre-quotes, GPS routing, maintenance reminders by service cadence, message triage, before/after quality analysis.

No prompt, no ChatGPT tab, no extra subscription. Built into every plan.

📸
Photo estimate
Leak, HVAC, roof
💬
Pre-estimate
SMS in seconds
🗺
GPS routing
Optimized route
🔔
Cadence
HVAC 6m, roof 24m
📱
Triage
Emergency × visit
🔍
Quality
Before/during/after
In every plan No per-use fee CCPA-friendly Same engine across every Reimagine vertical

Run the math

Side-by-side: ServiceTitan mid-tier $549/mo annually vs Hub Starter ($397), the cheapest Hub tier. Even on the cheapest plan, the Hub already ships 10 of the 12 features ServiceTitan doesn't have anywhere.

Your shop

These numbers help us pick the right plan. They don't change the list price.

Included in Hub Starter

  • Human onboarding in week one
    In the market: Usually a separate $1,500-3,000 setup fee
  • Customer + history migration
    In the market: Often per-record migration fee
  • Crew training
    In the market: Sold as a separate course
  • Text + email support
    In the market: Ticket queue or chatbot
  • Full export on cancel
    In the market: Exit fee at most platforms
  • No contract, cancel anytime
    In the market: Annual contract standard

Side-by-side

ServiceTitan mid-tier$549 /mo
Hub Starter$397 /mo
Direct savings
$152/mo
$1,824 per year. The bigger win is these 12 features ServiceTitan doesn't have anywhere (10 in the Starter, 2 are Pro/Elite extras):
📸Photo AI estimate
💬SMS pre-estimate
🗺Deco GPS routing
🔔Maintenance cadence
📱SMS triage by Deco
🔍Photo quality analysis
📋NCEES license auto
🦺PPE checklist + photo
🛡Auto warranty + reminders
📷Before/after gallery
📣Seasonal ad generatorPro
🚀Ads publisher via APIElite

The 10 without a badge come with Hub Starter ($397). The ones tagged PRO or ELITE require those tiers, but Pro ($697) is still below the ServiceTitan mid-tier.

💬 Talk through the math

Pick the size. Everything else is the same.

Most features are identical across the three plans. The plan you pick is mostly about the size of the operation (techs, customers, integrations). Pro and Elite also get 2 marketing extras on top.

In every plan
Visual estimates + e-signature
Multi-crew schedule
Before/during/after photos
Service catalog + materials
Automatic tech commission
Digital contract (audit trail)
Automatic warranty + reminders
Online payments (Stripe + ACH)
Invoicing + state tax + 1099
Time Clock with GPS
SMS + email tied to the job
Performance dashboard + Deco insight
Role-based permissions + audit
Human text + email support
Runs on your phone like an app
🚧 Photo-based AI estimate
🚧 SMS pre-estimate
🚧 Deco GPS routing
🚧 Maintenance reminders by cadence
🚧 SMS triage (emergency + visit)
🚧 Photo quality analysis
🚧 Live GPS dispatch
🚧 Cost-per-service in real time
🚧 30/60/90-day forecast (seasonality)
🚧 Category analysis
🚧 Loyalty program (ACH cashback)
🚧 Automated post-job
🚧 Cashback referrals
🚧 NCEES license + permits auto
🚧 PPE checklist + photo
Starter
Solo / small crew
$397/mo
Plan limits
  • Up to 3 techs/team members
  • Up to 200 active customers
  • Up to 5 external integrations

No marketing extras. For SEO + Deco-powered ads, move up to Pro.

Book a demo
★ Most chosen
Pro
Mid-size, the most-chosen
$697/mo
Plan limits
  • Up to 15 techs/team members
  • Up to 1,500 active customers
  • Up to 20 external integrations
Exclusive extras
  • SEO Level 1 (requires Hub Site to activate)
  • Google + Meta ads generator
Book a demo
Elite
Multi-crew / franchise / high volume
$1,197/mo
Plan limits
  • Unlimited techs/team members
  • Unlimited customers
  • Multi-location + all integrations
Exclusive extras
  • SEO Level 1 (requires Hub Site to activate)
  • Direct ads publisher via API (Google + Meta)
Book a demo

Every plan includes onboarding, text + email support, and full export on cancel. No contracts.

🏗️ Additional product

Hub Site powered by Reimagine

A professional website built for your home services company. Custom design, your brand, fully connected to the Hub. Services update automatically. Customers request a quote or book a visit directly from the page, and the Hub opens the intake record.

🎨Custom company design
🔍Local SEO (schema, GBP, Maps)
📅Online quote request + booking
📱Mobile-ready + app-installable
🔄Services auto-update from Hub
📊Lead capture connects to Hub pipeline
💬 Ask about Hub Site
One-time
$5,000
Custom build, yours forever
Or in installments
12×$499
$5,988 total, billed monthly

Separate from the Hub subscription. The Hub works without it, but the site drives local search traffic so customers find you before they find the competition.

Don't want to handle marketing? We handle it.

Three optional services. Each plugs into the Hub with no third-party setup needed.

🔍

Local SEO

from $1,500/mo
  • Google Business Profile optimization
  • Schema markup per service type
  • Local keyword targeting by ZIP and city
  • Monthly ranking and traffic report
Ask about SEO →
📣

Google + Meta Ads

$800/mo + media budget
  • Campaign setup and management
  • Deco-written ad copy per service
  • Budget optimization and A/B testing
  • Monthly performance report
Ask about Ads →
🎬

Job transformation videos

from $450/video
  • Before/after project reels per job type
  • Install and repair process showcases
  • Crew-in-action content
  • Formatted for Instagram + YouTube
Ask about video →

Building Now

New tools being built right now.

Blue “Live” badge means it's running in your account today and has a full page. Pink “Soon” badge means it's in active development. Every eligible plan gets new features at no extra cost when they ship.

Live

Photo AI estimate from a single image

Send one photo, Deco reads the scope and drafts a line-item estimate in under 60 seconds. No more driving out just to quote.

Ask about this
Live

GPS crew routing (multi-stop optimized)

Enter the day's jobs. Hub builds the fastest route, sends a live tracker to each customer, and logs arrival times.

Ask about this
Live

Before/after photo gallery per job

Every job gets its own album. Shareable link, customer-facing, permanent record. Doubles as marketing content.

Ask about this
Live

Digital contracts with audit trail

Your template, signed from any phone. IP address, timestamp, and GPS coordinates locked to every signature.

Ask about this
Live

Warranty auto-registration at close

Warranty is logged the moment the job closes — part, labor, and expiration date. Customer gets a link. No paperwork.

Ask about this
Live

Tech commission auto-calculated

Flat rate, hourly, or percentage — Hub picks the right formula per tech per job and posts the payout at close.

Ask about this
Soon

Permit + license detection by job type

Hub flags when a job type requires a permit or NCEES-level license before the estimate goes out. No compliance gaps.

Request early access
Soon

Smart tech allocation by specialty

Hub matches the job to the right tech based on license, past performance on that service type, and current availability.

Request early access
Soon

Maintenance cadence alerts (A/C 6m, roof 24m)

Hub tracks each customer's last service and fires the next reminder at the right interval automatically.

Request early access
Soon

Cashback referral program

Customer refers someone, Hub tracks the conversion and issues the cashback automatically. No manual tracking.

Request early access
Soon

Post-service sequence (7d / 30d / 1yr)

Review request at 7 days, referral ask at 30, maintenance reminder at 1 year. All triggered automatically at job close.

Request early access
Soon

Material COGS tracking per job

Log materials at job start. Hub calculates actual COGS versus estimate and flags margin leaks by service type.

Request early access
Soon

Job profitability by service type

Revenue minus labor and materials per service category. See what the business actually makes on each type of job.

Request early access
Soon

AI-powered before/after video reel

Upload the job photos. Deco stitches them into a short video with a caption ready to post on Instagram or TikTok.

Request early access
Soon

Warranty expiration reminders (auto)

Hub fires a reminder to the customer 30 days before their warranty expires with a re-service offer attached.

Request early access
Soon

Deco AI written diagnosis + proposal

Tech describes the problem, Deco drafts a plain-language explanation and a proposal the customer can understand and sign.

Request early access

How we work

Anyone who's run a home services shop has seen pretty software turn into a nightmare (12-month contract, exit fee, data held hostage). Not here.

🚫

No contracts

Cancel any time. No fee, no holdover, no "stay another 3 months to fix it". If it doesn't fit, you walk.

📦

Your data is yours

On cancel, export customers, jobs, and financials in one click. CSV + ZIP. No exit fee.

🤝

Onboarding included

We configure it together: techs, commission, warranty terms, service catalog, Stripe + ACH. Train the crew in 30 min. No setup fee.

💬

Human support over text + email

Talk to someone who actually understands home services (commission, e-signed contracts, NCEES license, OSHA PPE). No ticket queue, no chatbot.

🇺🇸

Built for the U.S. market

Stripe + ACH, state sales tax, DocuSign-class signing, NCEES + state license, OSHA PPE. Native U.S. compliance. Not a translated overseas tool.

🔒

CCPA + audit-log compliance

Customer only sees their own data. Audit log on every sensitive access. Anonymization in reports. Compliance is automatic, not optional.

Questions that keep coming back

Does this fit a solo electrician? And a 15-tech remodeling shop?+
Both. Solo uses Starter $397 (3 members, 200 customers). Mid-size with several crews uses Pro $697 (15 members, 1,500 customers). Multi-location franchise goes to Elite $1,197. Grows without changing systems.
Is it already running somewhere?+
Yes. The core of this vertical has been running in production with our U.S. trade customers for 1+ year (Rocket Garage Door in Florida and others). Customer #1 in a new region is a design partner: locked-in pricing, front-of-the-queue priority.
What if I'm using HomeAdvisor + spreadsheets today?+
Most common starting point. We import your customers via CSV, build your service catalog, configure commission. In one week you're running 100% in the Hub with e-signed contracts and live GPS routing.
What does it cost?+
Starter $397/mo (3 techs, 200 customers). Pro $697 (15 techs, 1,500 customers, includes SEO + ads). Elite $1,197 (unlimited, multi-location + ads publisher API). Stripe + ACH + DocuSign-style e-signature included in every plan.
How does the photo-based AI estimate work?+
Customer texts a photo to your shop number (leak, wall to paint, HVAC, roof). Deco identifies the service, approximate area, likely materials. Generates an estimate in seconds. Customer either books or asks for a tech visit to fine-tune.
What about NCEES and city permits for bigger jobs?+
Hub detects when the job needs a stamped engineering drawing or city permit (structural remodel over 70 sqft, large electrical, architectural). Generates the package digitally + applies through the municipal portal where available. Documents stay tied to the job for inspection.
State sales tax + 1099 + W-2?+
Yes. State sales tax handled per state. Generates 1099-NEC for subcontractors, W-2 for employees. Integrates with Gusto / ADP for payroll where you want it.
What if I cancel?+
You export customers, jobs, and financials in one click. CSV + ZIP. Nothing held back. No fee, no contract. CCPA-friendly.

Want to see it running in your shop?

15 minutes of demo. We show the Hub running live with data close to yours (photo AI estimate, multi-crew schedule, GPS routing, e-signed contracts, automatic warranty). Then we ask if it fits.

Replies in < 2 hours during business hours

No contracts CCPA + OSHA-friendly Export everything on cancel

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