Services
Google Ads
Google Ads is the fastest lever you can pull in contractor marketing. Unlike Local SEO, which takes months to compound, a properly structured Google Ads account can deliver qualified phone calls in the first 48 hours. The problem is that most contractors running Google Ads are burning 30 to 60 percent of their budget on the wrong clicks, the wrong keywords, and the wrong landing pages, and they have no idea because nobody built them real conversion tracking.
Reimagine has a categorical advantage here. Our co-founder Dr. Kebar Y spent two years working at Google before joining Reimagine full-time. She brings the inside perspective of the platform directly into every account we manage. When we tell you how Quality Score is actually calculated, how Smart Bidding behaves during cold-start, or why a specific auction structure works on home service keywords, we are not reading it off a certification guide. That is rare in contractor marketing, and it is the reason our Google Ads accounts consistently outperform generalist agency accounts at the same spend level.
We run Google Ads the way it should be run: every keyword intent-mapped, every call tracked with dynamic number insertion, every form submission attributed back to a keyword, every campaign segmented by city and service. The result is transparent economics. You see what you are spending, what you are getting, and where every dollar went.
The playbook we use for clients is the same one running on Rocket Garage Door Services today. We know what quality scores look like in garage door, what cost per click is realistic in Central Florida roofing, and which landing page layouts actually convert emergency traffic at 2am. This is not theory from a certification course. It is the account we audit ourselves against, managed by a co-founder who knows the platform from the inside.
How It Works
The 6-step process
behind every engagement.
01
Account audit and intent mapping
If you have an existing account, we audit everything: campaign structure, match types, negative keywords, quality scores, landing pages, conversion tracking. If you are starting fresh, we map homeowner intent from emergency to research to planned project and build campaigns for each.
02
Tracking foundation
Dynamic call tracking with unique numbers per campaign. Form conversion tracking. GA4 integration. Offline conversion imports so jobs that close weeks later are attributed back to the ad that started the conversation. Nothing runs until tracking is airtight.
03
Campaign launch
We launch in a conservative posture: single-keyword ad groups for highest-intent terms, tight geographic targeting to avoid wasted clicks from neighboring counties you do not serve, and manual CPC bidding until we have enough data to trust automated bidding.
04
Landing page deployment
Generic landing pages do not convert contractor traffic. We build dedicated landing pages for each campaign — emergency service pages look completely different from planned-project pages. Every page has a click-to-call hero, service-specific trust signals, and real local proof.
05
Weekly optimization
Weekly we review search term reports, add negative keywords, pause underperformers, adjust bids, and rotate ad copy variants. Monthly we rebuild the campaign structure if the data demands it. Quarterly we do a full account audit.
06
Reporting that matches reality
No agency fluff. You get a dashboard that shows spend, calls, forms, cost per lead, and qualified leads. You get a monthly call walking through what worked, what did not, and the adjustment plan.
Scope
What is included.
And what is not.
Included
- Complete campaign structure build or rebuild
- Dynamic call tracking with per-campaign numbers
- Form and call conversion tracking
- Dedicated landing pages per campaign type
- Negative keyword research and ongoing cleanup
- Quality score optimization
- Weekly bid and search term review
- Ad copy variant testing every 30 days
- Geographic and scheduling optimization
- Monthly strategy and performance calls
- Shared dashboard with live metrics
- Offline conversion import for closed jobs
Not included
- Ad spend (billed directly by Google to your account)
- Full website rebuild — see Website Design
- Meta, LinkedIn, or TikTok ads — see Meta Ads
- Local SEO foundational work — see Local SEO
Typical Results
Benchmarks from
real client engagements.
Week 1 to 2
First qualified calls
Assumes proper tracking in place before launch.
Month 1 to 2
Cost per lead stabilizes
Early CPL is usually 20 to 40 percent above steady-state.
Month 2 to 4
ROAS of 4 to 10x on ad spend
Highly dependent on your service tickets and close rate.
Month 4 to 6
Account scale-ready
Once CPL is stable, we can 2x budget without losing efficiency.
These are benchmarks from our own contractor and client engagements, not guarantees. Actual results depend on your starting position, competitive landscape, and execution on your side of the partnership.
Investment
Google Ads is available in the following packages:
Starts at $2,383 per month
See full pricing detailsQuestions
Google Ads FAQs
Does anyone at Reimagine have inside experience at Google?+
What is the minimum ad spend you recommend?+
Do you charge a percentage of ad spend?+
What if I already have a Google Ads agency?+
How is your approach different from a generalist agency?+
Will you run Local Service Ads or just regular Google Ads?+
How quickly can we launch?+
Why It Matters
Google Ads generates high-intent leads in days, not months. It is the fastest way to fill a slow pipeline or capitalize on seasonal demand.
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Ready to talk about your google ads?
A 30-minute call with no pressure. We confirm territory availability and fit, then you decide.
Book a Call