About
Founded by a contractor
and a PhD researcher.
The Story
Most marketing agencies sell contractors strategies they have never tested. They read case studies, copy playbooks from YouTube, and charge thousands of dollars per month to run experiments on your ad account. When it works, they take credit. When it does not, they blame the market.
Reimagine started from a different place. One operator with 25 years across multiple businesses in the United States and Brazil, married to a PhD researcher whose doctoral thesis examined why most small businesses fail in their first five years. We had spent decades watching what works and what does not, on our own books and in the academic data.
We could have applied that experience anywhere. We chose Central Florida home service contractors because the gap was the loudest. Contractors get sold the same broken product retainer after retainer: junior labor on rotation, vanity reports, lock-in contracts, no accountability to actual jobs booked. The operators we knew personally were losing tens of thousands a year to agencies that did not understand the trades.
So we built Reimagine to be the agency we would have wanted in their place. Every campaign, every page, every ad, every review strategy we ship is grounded in two things: an operator’s instinct for what actually drives revenue, and a researcher’s discipline for measuring whether it worked. Rocket Garage Door Services, the contractor we run ourselves in Polk County, is one of the places we validate the playbook before it ever touches a client account.
We stay in Central Florida on purpose. The territory-exclusive model we sell depends on knowing every metro, every competitor, every permit office, every supply house, and every AHJ in the counties we serve. Depth beats breadth in home services marketing, and the moment we tried to scale outside our footprint we would become exactly the kind of agency we built Reimagine to replace.
The Founders
Two founders.
One operating belief.
Co-Founder
Andre Alves
Operator · CEO of Beyond Corporations · Strategist · Builder
Brazilian-American entrepreneur with over 25 years of business experience across the United States and Brazil. Founder and CEO of Beyond Corporations, a holding that now includes six companies across three countries. Andre has founded and operated companies in multiple trades before turning the full attention of Reimagine to home service contractors in Central Florida.
Your site and your SEO come out of his hands, not a vendor’s. He built the entire stack you are reading right now, including the Reimagine Hub our clients run on. It is the same work that has kept clients of ours on top of Google in Florida for five years without a dollar of paid search, and that took Rocket Eco Homes into the top three of its market in five months.
At Reimagine, Andre leads client strategy, handles every discovery call personally, and runs Rocket Garage Door Services day to day. He is the voice you hear when you book a call and the person who decides whether your territory is a fit.
Co-Founder
Dr. Kebar Y
PhD in Marketing · Ex-Google · Meta
Dr. Kebar holds a PhD in Marketing, with doctoral research on why most small businesses do not make it past their first five years. She mapped the patterns that separate the ones that fold from the ones that grow, and that research is where our method comes from: which question each page of your site answers, in what order those pages go out, and the tone you use to answer a bad review, which is where your rating either climbs or stalls.
She spent two years at Google and currently works at Meta, so she knows the inside of the two platforms where your ad dollars actually get spent.
She designs the method, and the task force below is what runs it on your account every week: how we measure campaign performance, how we structure your reports, and which channels are worth the spend for your trade. If Andre is the operator, Dr. Kebar is the methodologist.
The Task Force
Seven people, seven fronts, and each one answers for theirs.
We do not cover all of it alone, and no agency does. Behind the founders there is a task force, and it does not run on memory: whoever is on shift knows what to check and writes down what they found. The month-end report is not written the night before. It comes out of what each one logged, day after day.
Right hand · Production
Felipe
Video · Editing · Content
Felipe answers for the production of your videos: five years shooting and editing, including work for people in healthcare, plus YouTube channels and Instagram reels. Shooting, editing, color and sound all go through him, and he is the one who turns the agreed plan into what actually gets published.
The gear is ours, drone included, and that matters less for the list than for what it avoids: nothing is rented. It means the shoot happens on the day you have time, Saturday morning included, and not on the day the rental house has a camera free. You show up and never open an editing program: no picking music, no cutting, no approving twenty versions.
Rafael
Search analyst
- Rank WatchWhere each page sits on Google and what moved this week · Mondays
- Page DropFlags a page that starts sliding, before it disappears · daily
- CannibalizationFinds two of your pages fighting over the same search · weekly
- Striking DistanceWhat is already on page two and can be pulled to page one · weekly
- AI SearchWhether your business shows up in AI answers · weekly
Marina
Editor
- StrategistDecides what the next page is, based on what search showed · weekly
- City DossierGathers the subject and the sources before anyone writes a line · per page
- Page AuthorWrites 2,500 to 3,500 words, answering what search asks for · per page
- Copy ReviewerChecks before publishing, including what your trade is allowed to claim · per page
- Page DispatchPublishes and tells Google there is something new · per page
Camila
Reputation and profile
- Google ProfileHours, services, photos and posts on the profile · weekly
- Review PullBrings in new reviews to be answered the same day · daily
- Name, Address, PhoneChecks they match everywhere on the internet · monthly
- Brand MentionsFinds who talked about you out there, good or bad · weekly
Diego
Market intelligence
- ScoutWhat a competitor published that you did not answer · weekly
- Share of VoiceHow much of the conversation in your area is already yours · monthly
- CartographerWhich cities and neighborhoods still have no page of yours · monthly
Leticia
Data and measurement
- BehaviorWhere people give up inside the page, recorded · weekly
- FunnelOf everyone who arrived, how many actually bought · monthly
- PatrolWhether the site is up and whether any link broke · daily
Tiago
Operations
- AuditorChecks what was delivered before it becomes a line in the report · daily
- Plan ManagerChases what slipped and builds the monthly report · daily
- BackupStores the whole site, every day, off the server · daily
The Research Behind Reimagine
We studied why
small businesses fail.
Most marketing agencies start with a thesis like “we can generate more leads.” Reimagine started with a different thesis: if roughly 20 percent of small businesses fail in their first year and nearly half fail within five years, what operational and marketing patterns predict which small businesses make it past the survival window? That is the question Dr. Kebar Y spent her doctoral research answering.
Her thesis examined small business failure across dozens of dimensions: lead acquisition discipline, customer retention, pricing, financial hygiene, review velocity, local brand consistency, response time, and a long list of operational details. She mapped which patterns consistently showed up in businesses that failed within two years, and which countermeasures showed up in businesses that survived and scaled.
When Dr. Kebar and Andre started Rocket Garage Door Services, they used the thesis as a literal operating manual. Every marketing decision, every review response template, every city page rollout, every channel and cash allocation was cross-referenced against the failure patterns the research had identified. Rocket was not built on intuition. It was built on a falsifiable hypothesis about what contractor businesses need to do to survive and compound, and the answer in our case turned out to be doing it on zero ad spend.
Today, every Reimagine engagement is informed by the same research. When we audit a new contractor client, we are not just looking at marketing performance. We are looking at the operational and marketing signals that research shows predict two-year survival. If we see a failure pattern in a prospect's business, we will tell them before we ever cash a check, even if it means losing the sale.
Our Values
Three rules we do not break.
01
Test on ourselves first
Nothing gets sold to a client until it has moved the needle on Rocket Garage Door Services. No theory, no exceptions. If it does not work on our own books, it never hits yours.
02
Territory exclusivity
One contractor per trade per metro. You are never competing against another Reimagine client in your backyard. Your competitor literally cannot hire us as long as you are active.
03
Transparent reporting
You see every dollar, every click, every call, every lead, every conversion. Shared dashboards, monthly strategy calls, no black boxes, no vanity metrics. If we had to hide it, we would not ship it.
How we validate
We test on real revenue
before we sell.
Most marketing advice for contractors is recycled. Generalist agencies read a Reddit thread, test it for two weeks, call it a best practice, and sell it to every client they have. By the time the tactic is broken, the client has already paid three retainers and moved on to a different agency that will recycle the same mistake.
We refuse that loop. Every playbook we ship is grounded in real operating data, validated either on a Reimagine client account or on Rocket Garage Door Services, the Polk County contractor we run ourselves. When we tell you a tactic works, we can show you the books where it worked.
Keep exploring
Where our story lives on the site
Work with us.
If you are a Central Florida contractor and your trade is still open in your metro, we want to hear from you.
Book a Call