Meta Ads work very differently from Google Ads. On Google you are catching someone who already has a problem and is actively searching for a solution. On Meta you are catching someone who does not yet know they need you, but will soon, and planting your brand in their head before a competitor does.
Reimagine has a credential here that no other Central Florida contractor marketing agency can match: our co-founder Dr. Kebar Y currently works at Meta. She has been there for over a year, working inside the company whose ad platform your budget is flowing into. Every playbook, every campaign structure, every creative refresh cadence, every pixel strategy Reimagine sells for Meta Ads is informed by the perspective of someone Meta itself employs. Small businesses almost never get access to that level of platform insight. With Reimagine, they do.
For contractors, Meta is the interrupt channel. It is the storm season campaign that hits Florida roofers hard when a hurricane enters the Gulf. It is the retargeting engine that catches the homeowner who visited your website but did not call. It is the before-and-after video that makes a paver transformation look inevitable. And the difference between a campaign managed by someone guessing at Meta's behavior and a campaign informed by real inside perspective is usually 30 to 50 percent on cost per lead.
We have run Meta for contractors long enough to know what works: lead forms over link ads, video over static, before-and-after over testimonials. And we have the uncomfortable truth most agencies do not talk about: Meta creative goes stale in 30 days. If your agency is not refreshing creative monthly, your CPL is going up without you knowing why.
How It Works
The 6-step process
behind every engagement.
01
Audience and creative strategy
We map your ideal customer: homeowner demographics, income brackets, home age, neighborhoods. We plan creative assets around your real work: before-and-after photos, install day videos, customer reactions, estimator walkthroughs. This is the discovery phase.
02
Pixel and CAPI setup
Proper Meta tracking in 2026 requires both the Pixel and Conversions API. We install both, verify events, map your CRM or form tool, and validate that the data Meta sees matches the leads you actually get. No tracking, no campaigns.
03
Lead form campaigns
Instead of sending traffic to your website and losing 80 percent of it to friction, we use Meta Lead Forms. Homeowner taps ad, Meta pre-fills name, email, phone from their profile, they tap submit, lead lands in your CRM in seconds. Conversion rates are 3 to 5x higher than link ads.
04
Retargeting layer
We build a retargeting sequence that catches three audiences: people who visited your website, people who engaged with your organic content or GBP, and people who started a lead form but did not finish. The retargeting layer alone often outperforms the cold campaign on cost per lead.
05
Storm and seasonal campaigns
For roofers and exterior contractors, we pre-build hurricane season campaigns ready to deploy within 6 hours of a named storm entering the Gulf. Paused until needed, then geo-targeted to the affected counties with storm-specific creative and immediate inspection offers.
06
Creative refresh cycle
Every 30 days we produce 3 to 5 new creative variants to fight fatigue. Old creative gets archived, not deleted, so we can reactivate winners seasonally.
Scope
What is included.
And what is not.
Included
- Meta Pixel and Conversions API installation
- Lead form campaign build with CRM integration
- Retargeting campaign sequence
- Custom audience and lookalike audience creation
- Monthly creative production (3 to 5 variants)
- Storm season rapid-deploy templates (for roofers)
- Weekly performance review and bid adjustments
- Monthly strategy call and dashboard review
- Creative library management and archiving
- Cross-channel attribution with Google Ads
Not included
- Ad spend (billed directly by Meta)
- Professional photo or video shoots (extra cost)
- Instagram organic posting — handled in Reputation Management
- Influencer outreach or partnerships
Typical Results
Benchmarks from
real client engagements.
Week 1
First lead form submissions
Meta approval and pixel learning usually takes 3 to 5 days.
Week 3 to 5
Cost per lead stabilizes
Pixel needs 50 conversions to exit learning phase.
Month 2 onward
Retargeting layer ROI
Retargeting only works once you have enough cold traffic.
Immediate after setup
Storm response capacity
Applies to roofers and exterior contractors only.
These are benchmarks from our own contractor and client engagements, not guarantees. Actual results depend on your starting position, competitive landscape, and execution on your side of the partnership.
Investment
Meta Ads is available in the following packages:
Starts at $2,383 per month
See full pricing detailsQuestions
Meta Ads FAQs
Does anyone at Reimagine currently work at Meta?+
Does Meta work for B2B contractors or just residential?+
How much should I spend on Meta Ads?+
What if I do not have good before-and-after photos?+
Will my leads actually be qualified?+
Can you run Instagram Reels ads too?+
How does this work with your Google Ads service?+
Why It Matters
Meta reaches homeowners before they search Google. If you want pipeline predictability and brand recognition, Meta is how you build it.
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Ready to talk about your meta ads?
A 30-minute call with no pressure. We confirm territory availability and fit, then you decide.
Book a Call