AI property copy + Instagram post
Deco writes the MLS description, the Instagram caption, and the Google post from a few bullet points. One click.
Ask about thisFor solo agents, mid-size brokerages, and multi-office franchises. The Hub does what Follow Up Boss does (lead pipeline, automations, calendar, calls) and more of what it doesn't: automatic commission splits with co-broker trail, 3-way digital contracts with audit trail, listing comparison side-by-side, AI virtual tours, automatic appraisals, listing performance dashboards.
Situations every brokerage lives. If more than two of these ring a bell, the Hub fixes them.
Buyer calls, asks the same 5 questions every agent has answered before. Receptionist spends hours fielding calls. By the time an agent calls back, the buyer went with another brokerage.
Agent says they brought the deal, broker says it was a referral, co-broker shows up at the closing asking for 25%. Excel from 2019 is the source of truth, nobody trusts it.
Agent confirms 9am via text, books 11am on Google Calendar, buyer shows up at 10am. Listing sits empty. Buyer leaves angry.
Zillow drops a lead at 8:30pm. Agent on call sees it next morning. By then the buyer already toured 3 other listings with a different brokerage. Conversion drops to single digits.
Listing is priced right, market is right, but somehow not moving. Without data on who viewed, what feedback came back, the agent has nothing to tell the owner except "be patient".
Zillow costs $400/mo, Realtor.com $500/mo, paid Google $1,200/mo. Which one converts? Without per-channel tracking, every renewal is a guess.
Same brokerage, same agents, same listings. Just a different tool.
No U.S. real estate platform ships all of these today. Each one solves a real brokerage problem.
One click: Deco writes a full persuasive listing description plus a ready-to-post Instagram caption with hashtags. From 10 photos to published post in under 2 minutes.
Deco analyzes the photos + address and generates a full appraisal report, pricing suggestion, and a quick-win staging list (paint that wall, swap light temperature). Ammo for the seller conversation.
Agent has 4 showings today? Hub sequences them by geo + buyer time window, trims 45-60 minutes of driving. Every showing starts on time.
Every neighborhood the brokerage works gets a monthly report: median $/sqft trend, days on market, hot/cold demand signal. Hard data to win listing appointments.
Agent uploads 10 listing photos, Deco builds an interactive 3D walk-through (Matterport-style, free, ready in 1 minute). Buyers pre-qualify themselves before scheduling a visit.
Sale, rental, or financing: each transaction type has its own checklist. Hub shows what's needed, marks what's done, and the customer portal shows what's still missing.
Listing sits 60 days without interest? Hub suggests opening it to partner brokerages with a predefined split. Moves inventory faster, generates commission either way.
Owner and tenant both get a message 30 days before the lease ends asking whether to renew. Cuts the 30-60 day vacancy window. Keeps both sides happy.
Every closed buyer or tenant gets their own referral link. Friend closes a deal? Original client earns a dollar-denominated cashback. Pipeline grows without paid ads.
During the showing, agent opens the Hub on their phone and Deco surfaces buyer-specific pitch points in real time. Family with young kids? School proximity, security camera count, and park distance surface automatically.
Hub pulls credit score + criminal background from Experian/TransUnion/Equifax automatically before approval. Suggests the right deposit, co-signer, or insurance based on the profile. Cuts rental default risk.
After every showing, Hub fires a quick survey to the buyer (pros, cons, likelihood to offer). Refines future matches and sends a structured feedback summary to the owner. Replaces the awkward follow-up call.
No migration trauma, no losing your client book, no agents sitting idle while learning a new system.
One-hour call with us. We configure agents, commission rules, contract templates, and connect your integrations: Zillow/Realtor/MLS, Stripe/ACH, Google Calendar.
Send your CSV. All listings, buyers, and tenants become profiles with full history, active leases, and maintenance records. Ready to run on day 1.
Connect MLS, Zillow, Realtor.com, and Google Calendar. We train your agents (agent, broker of record, marketing) in 30 minutes.
Within 7 days: lead routed round-robin, commission auto-calculated, first listing posted to all portals. Decide if month 2 makes sense.
Onboarding included. No setup fee. No contract.
45 features compared. Click ℹ️ to see each one running.
✓ has · ~ partial · — missing · ✅ ready · 🚧 building · hover the icons in the feature name for details
| Feature | Hub (from $397) | Follow Up Boss (Pro $399) |
|---|---|---|
✅Own SEO page per listing (Hub Site integration) every listing becomes its own SEO-optimized page (schema markup, meta tags, indexable). Requires Hub Site product to activate. Follow Up Boss gives an internal hotsite, no real SEO. | ✓ | — |
✅Deco 1.0 writes property description + Instagram post one click generates persuasive copy + Instagram post with ready-to-use hashtags. Powered by Reimagine's in-house Deco 1.0 AI. | ✓ | — |
✅Side-by-side property comparison for the buyer show 2-4 properties side-by-side with distance to schools, hospitals, and supermarkets. | ✓ | — |
✅Pricing suggestion based on local market data compares against similar properties in the area and shows the suggested median price. | ✓ | — |
✅SMS, email, and call inside the system every conversation is logged to the customer and listing record. Full history, nothing lost. Automatic SMS reminders for showings, payments, and contracts to sign. | ✓ | — |
✅Public showing scheduler (customer books themselves) customer clicks "Book a showing" on the listing, picks an available slot in the agent's calendar, and it drops into Google Calendar automatically. | ✓ | — |
✅ACH + card recurring payments (rent + sale) automatic recurring rent invoicing, or one-time invoice at closing. Stripe + ACH integrated, payment link via SMS. Customer pays, system confirms. | ✓ | — |
✅Time Clock for agents (with GPS) each agent punches in from their phone. See in real time who is active, who logged how many hours that month, no spreadsheet. | ✓ | — |
✅Monthly goal + agent leaderboard set the month's sales/leases goal. Hub shows live progress bar + ranking. Drives the floor. | ✓ | — |
✅Google + Meta ads generator (Pro) Deco 1.0 writes title, copy, audience and budget. Paste into Google Ads + Meta Ads in ~5 min. Included in Pro. | ✓ | — |
✅Google + Meta ads publisher via API (Elite) Includes the generator (Pro) + Hub publishes directly via Google Ads API + Meta Marketing API. No copy-paste. Campaign live in ~6 min. Included in Elite. | ✓ | — |
✅Lead round-robin (by territory / performance / rotation) + SLA escalation lead comes in, drops to the next agent in queue, or the one who covers that ZIP code, or the top performer last month. If no one responds in X minutes, escalates automatically. | ✓ | ~ |
✅Automatic commission splits (incl. co-broker trail) splits between agent, brokerage, and referrer. Lease renews? Generates monthly trail. Co-broker on the deal? Includes them in the split. | ✓ | ~ |
✅Calendar sync with Google Calendar showing booked in the Hub syncs to the agent's Google Calendar. Customer gets an SMS reminder. Each agent has their own connected Google Calendar. | ✓ | ~ |
✅Kanban pipeline (drag the lead) clear funnel view: new → contacted → showed → offer → closed. Drag the card across columns from the phone. | ✓ | ~ |
✅Custom fields per brokerage each brokerage defines what to capture on the lead (source, search timeline, budget, etc). Not locked into the system's defaults. | ✓ | ~ |
✅Performance dashboard per listing how many leads each listing brought, from which portal, how many became showings, how many closed. | ✓ | ~ |
✅Full billing: invoice, 1099, state filings, automatic reconciliation send invoice via email, customer pays via link, system confirms. Monthly rent invoicing and annual 1099-MISC generated automatically. | ✓ | ~ |
✅Contracts: own templates + 3-way e-signature + audit trail each brokerage has its own standard contract. Agent + landlord + tenant sign from phone. Every signature records IP, date, time to count as evidence. | ✓ | ~ |
✅Role-based permissions (admin, broker of record, agent, marketing) each person sees only what they need. Agent doesn't see payroll, marketing doesn't see commission, etc. | ✓ | ~ |
✅Human English support over text and email talk directly with someone who actually understands the system, no forgotten ticket. | ✓ | ~ |
✅MLS sync + portal posting (Zillow, Realtor, Trulia, Homes) register once in the Hub, syndicate to MLS + 40+ portals at the same time. | ✓ | ✓ |
✅Auto-match buyer to listing buyer set a search profile? System notifies when a matching listing comes in. | ✓ | ✓ |
✅Runs on your phone like an app no app store install required, opens directly from the browser. | ✓ | ✓ |
🚧 AI-generated virtual tour agent uploads 10 photos of the listing, Deco builds a 3D interactive tour (Matterport-style but free and in 1 minute). Customer views from their phone before going in person. | ✓ | — |
🚧 Automatic listing appraisal (report + improvement suggestions) Deco reads the listing photos + address and generates an appraisal report + pricing suggestion + a list of quick improvements (paint this wall, swap cool light for warm) for home staging. | ✓ | — |
🚧 Natural-language buyer ↔ listing match buyer registers their profile in natural language ("family home with 2 dogs and elderly mom"). Deco understands and finds the best match, not just by bedroom filter. Auto SMS when one matches. | ✓ | — |
🚧 Automatic neighborhood market analysis (monthly) monthly report for every neighborhood the brokerage works: median $/sqft up or down, average days on market, hot/cold demand. Negotiation ammo with sellers. | ✓ | — |
🚧 OCR property documents (deed, tax bill, HOA docs) by photo Deco reads the photo of a document and extracts data (owner, area, parcel number, liens) to auto-populate the registration. Cuts listing intake by 30 minutes. | ✓ | — |
🚧 Showing assistant (Deco suggests pitch points to the agent) during a live showing, the agent opens the app on their phone and Deco suggests pitch points based on the buyer's profile. "Family with kids = highlight nearby school + building security". | ✓ | — |
🚧 Lead scoring (Deco qualifies leads) analyzes the lead (asked X times, returned to the site, time of day, channel) and gives a 0-100 score. Agent focuses on who is most likely to close. | ✓ | — |
🚧 Smart showing routing (Maps + time) agent has 4 showings today? Hub optimizes the order by geolocation + customer time. Saves 1h/day driving between listings. | ✓ | — |
🚧 Smart co-brokering (auto-partner for stale listings) listing sitting on market 60 days? Hub suggests opening it to partner brokerages with predefined split. Speeds turnover, generates commission either way. | ✓ | — |
🚧 Auto post-showing feedback (to buyer + to owner) after a showing, Hub automatically sends a quick survey to the buyer (liked it? pros / cons?) and uses it to refine the future match + give feedback to the owner. | ✓ | — |
🚧 Proactive owner notification (weekly report) owner gets a weekly push with the listing's performance (views, showings, offers, neighborhood comparison). Cuts "is it selling?" and builds trust. | ✓ | — |
🚧 Commission forecast (next 30/60/90 days) Hub sees pipeline (offers, contract stages, financing approved) and predicts the commission landing in the next 90 days. Predictable cash flow for the brokerage and the agent. | ✓ | — |
🚧 Per-agent funnel analysis (automated coach) each agent has a funnel: lead → showing → offer → closing. Hub identifies each one's bottleneck ("John loses at the offer stage") and suggests specific training. | ✓ | — |
🚧 Channel-by-channel acquisition comparison how much each channel brings (referral, cold prospecting, paid ad, site, event) and which converts most. Decide where to spend time and money. | ✓ | — |
🚧 Stale-listing alert (suggests action) listing goes X days without showing or interest? Hub warns the responsible agent + suggests a concrete action (drop price 5%, retake photos, rewrite description, repost). | ✓ | — |
🚧 Automated post-sale (30 days / 1 year / 5 years) customer closed? Hub builds a sequence: 30d (satisfaction check), 1 year (anniversary + referral ask), 5 years (time to sell?). Old customer becomes the source of the next one. | ✓ | — |
🚧 Digital referral program with cashback closed customer gets their own link. Referred friend who closed? They get a $ X cashback (configurable). Pipeline grows without spending on Google Ads. | ✓ | — |
🚧 Automatic lease renewal (30d alert before expiration) owner and tenant get a message 30d before expiration asking if they renew. Front-runs turnover, avoids 30-60 day vacancies. | ✓ | — |
🚧 Tenant credit & background check (Experian / TransUnion / Equifax) Hub pulls the tenant's credit + criminal background automatically before approval. Suggests deposit, co-signer, or rental insurance based on the profile. Cuts rental default. | ✓ | — |
🚧 Digital inspection with GPS photos + e-signature move-in / move-out inspection via app, photos with timestamp + GPS, generates PDF signed by both parties. Ends "it was already like that when I moved in". | ✓ | — |
🚧 Per-transaction document checklist sale, rental, financing — each has its own checklist. Hub shows what's needed, marks what's done. Customer sees in their portal what's still missing. | ✓ | — |
Deco 1.0 is our proprietary AI. It lives inside the Hub and handles the time-consuming parts of real estate: writing property copy, appraising listings, matching buyers using natural language, generating market analysis reports, optimizing showing routes, and scoring leads by close probability.
No prompt engineering, no ChatGPT tab, no extra subscription. Built into every plan.
Follow Up Boss Pro is $399/mo. Hub Starter is $397/mo. The price is almost the same. The difference is the 20+ features the Hub ships that Follow Up Boss doesn't have at any price point.
These numbers help us pick the right plan. They don't change the list price.
The 12 without a badge come with Hub Starter ($397). The ones tagged PRO or ELITE require those tiers, but Pro ($697) is still below most enterprise CRM mid-tiers.
Most features are identical across plans. The plan you pick is mostly about the size of the operation (agents, listings, integrations). Pro and Elite also get 2 marketing extras on top.
No marketing extras. For SEO + Deco-powered ads, move up to Pro.
Book a demoEvery plan includes onboarding, text + email support, and full export on cancel. No contracts.
A professional website for your brokerage, custom-designed (not a template), fully connected to the Hub. Separate product from the plan: one-time payment, no monthly fee. Works with any Hub plan (Starter, Pro, or Elite). This is where SEO Level 1 from Pro and Elite plans comes alive: each listing becomes an SEO-optimized page on YOUR domain. Without Hub Site, that benefit sits dormant, but everything else in the plan runs the same.
The system comes ready for you to run marketing yourself. But if you don't want to (or don't have time), you can hire us separately.
Makes sense for anyone who already has Hub Site running (service pages already come with SEO Level 1). This package closes the loop: backlinks, monthly blog, link building, and ongoing optimization to compete for high-value keywords in your area.
The Hub generates the ad ready to paste. If you want someone creating, monitoring bids, testing creatives, and optimizing every day, we take care of that for you. You just watch the leads come in.
Listings are shown, not just described. Walk-through video per listing, aerial shots where permitted, neighborhood context reel. Buyer watches the tour before scheduling a showing. Unqualified showings drop immediately.
Media budget (what Google and Meta charge for ads) goes directly from your account to the platform. We never mark up on media.
Building Now
Blue “Live” badge means it's running in your account today and has a full page. Pink “Soon” badge means it's in active development. Every eligible plan gets new features at no extra cost when they ship.
Deco writes the MLS description, the Instagram caption, and the Google post from a few bullet points. One click.
Ask about thisBuyers pick their own slot from your available windows. Drops straight into the agent's Google Calendar. No back-and-forth.
Ask about thisBuyer, seller, and broker sign from any phone. Full audit trail with IP, timestamp, and GPS locked to every signature.
Ask about thisCo-broke, referral, and trail splits calculated and logged the moment the deal closes. No spreadsheet, no argument.
Ask about thisOne upload. Hub pushes the listing to MLS and linked portals simultaneously. Any edit propagates everywhere.
Ask about thisRoute by zone or round-robin. If no agent picks up within the SLA window, Hub escalates to the next in line automatically.
Ask about thisUpload 10 interior shots. Deco stitches them into a walkthrough video ready to embed in the listing or send via text.
Request early accessDeco compares the listing to recent comps and returns a price band plus specific staging notes before you price it.
Request early accessBuyer types what they want in plain language. Hub surfaces matching listings and sends the shortlist automatically.
Request early accessAutomated report covering DOM, price-per-sqft trend, and inventory for every farm zip. Client-ready PDF.
Request early accessMultiple showings in one day? Hub sequences them by geography to cut drive time and fit more in the schedule.
Request early accessDeco reads inquiry text, response speed, and price signals to rank leads by close probability before you call back.
Request early accessTrigger a full screen from the client portal. Results attach to the contact record, shareable with the owner instantly.
Request early access90/60/30-day reminders go out automatically. Unsigned renewals escalate to the manager before they lapse.
Request early accessAnniversary check-in, market update, and referral ask — all triggered automatically at the right interval after closing.
Request early accessClient refers someone, Hub tracks the conversion and issues the cashback automatically. No manual tracking.
Request early accessAny brokerage that's switched systems before knows the risk: 12-month contract, data held hostage, support that doesn't understand real estate. Not here.
Cancel any time. No fee, no holdover, no "stay another 3 months to fix it". If it doesn't fit, you walk.
On cancel, export agents, listings, deals, and customers in one click. CSV + ZIP. No exit fee.
We configure it together: agents, commission splits, contract templates, MLS/portal connections. Train the team in 30 minutes. No setup fee.
Talk to someone who actually understands real estate: commission splits, NAR Code, CCPA, co-brokering. No ticket queue, no chatbot.
Zillow/MLS sync, DocuSign-class e-signature, NAR compliance, CCPA, state filings, 1099-MISC. Native U.S. compliance. Not a translated overseas tool.
Each party sees only their data. Audit log on every sensitive access. Anonymization in reports. Compliance is automatic, not optional.
15 minutes of demo. We show the Hub running live with data close to yours (round-robin lead assignment, commission splits, listing comparison, MLS sync, 3-way contracts). Then we ask if it fits.
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