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Front Desk

Every missed call is a lost lead. We catch the ones your team can't.

Unlimited

Inbound calls included

6am to 10pm

Mon to Fri

$350 / week

Flat all-in pricing

EN + ES + PT

Trilingual operators

The biggest controllable leak in contractor marketing is not the ads. It is the seconds between a phone ringing and a person picking up. A single Google Ads click on roofing or garage door keywords in a competitive Florida metro runs $40 to $180. If nobody answers, the click went to zero. Front Desk closes that leak with a human picking up during business hours and AI overflow with a priority callback for everything else.

We built this because we spent nearly two years running Rocket Garage Door Services without the budget for a dispatcher, watching Google Ads money die in voicemail. Front Desk is the operational stack we wished we had in 2024, productized for every contractor sitting where we sat. Real trilingual operators answering, AI as a qualification filter, not a robot you can hear is a robot.

Before and After

What changes when Front Desk
is on.

Without Front Desk

  • Phone rings four times and goes to voicemail
  • $80 Google Ads click earns zero revenue
  • Leads die after 6pm and on weekends
  • Missed calls turn into one-star reviews
  • Receptionist reads a script, just takes a name
  • Leads written on a sticky note, then forgotten
  • Google Guaranteed leads go to a competitor

With Front Desk

  • Answered in under 20 seconds during covered hours
  • Every ad-driven call answered and logged
  • AI overflow with priority callback Monday morning
  • Every caller heard, appointment booked, lead captured
  • Operator knows the trade, shares fixes, earns 5-star reviews
  • Logged in your CRM same day with call recording
  • LSA priority queue inside Google's response window

How It Works

The 7-step process
behind every engagement.

01

Discovery and routing plan

We audit your call volume, CRM, hours, and scripts. We propose where Front Desk plugs into your operation. You approve in writing before anything goes live.

02

Number setup

We port your number or set up forwarding by condition (after hours, ring-no-answer, busy-line). 5 to 10 business days depending on your carrier. Most clients start with forwarding.

03

Script and tone

We document your services, pricing, scheduling rules, transfer triggers, and tone of voice. We rehearse live with your team in the room until we sound like a member of your operation.

04

Trade knowledge and tip library

We sit with you and document the products, parts, and common fixes your customers actually ask about, so the operator can answer a real question, not just take a name. We also build a tip library, the small DIY fixes (loose screw, dead battery, wrong setting) that do not justify sending a truck. When the operator shares that tip on the call, the homeowner often leaves a 5-star review without a tech ever showing up. That review compounds your Local SEO ranking and your Google Guaranteed score.

05

Soft launch in parallel

Two weeks running alongside your team. Every call recorded, transcribed, reviewed. Daily report, Friday rollup, script and tip library refined before full handoff.

06

Full handoff and live coverage

Week three onward, Front Desk owns the phone in your defined windows. Calls answered, leads qualified, appointments booked in your CRM, your team gets the handoff with everything they need.

07

Weekly optimization

Every week we review call patterns, recordings, and conversion by source. The script and AI filters tighten. Month six Front Desk is sharper than month one.

Scope

What is included.
And what is not.

Included

  • Unlimited inbound call answering, no per-call fees
  • Human coverage 6am to 10pm ET, Monday to Friday
  • AI overflow after hours and weekends with priority callback Monday morning
  • Trilingual operators (English, Spanish, and Portuguese)
  • Appointment scheduling and rescheduling in your CRM
  • Real-time lead status updates to your team
  • Google Local Services Ads (Google Guaranteed) lead response within the LSA window
  • Native GoHighLevel integration, other CRMs via API or Zapier
  • Missed-call SMS recovery automation
  • Daily call recording and transcription delivery
  • Weekly script review with optimization notes
  • 30-day cancellation notice, no long contracts

Not included

  • Outbound sales prospecting calls (separate service)
  • Cold lead nurture or revival campaigns
  • Languages beyond English, Spanish, and Portuguese (custom quote available)
  • Field dispatch coordination after the appointment is booked
  • Insurance claims handling or estimator follow-up
  • Fully dedicated 24/7 human coverage (Front Desk Pro, custom quote based on volume)

Typical Results

Benchmarks from
real client engagements.

First 30 days

Call answer rate, covered hours

Front Desk targets answer rates above 90 percent on covered windows. Industry-wide, contractor inbound call answer rates sit closer to 50 percent based on widely reported benchmarks.

Always

Time to pickup

Median pickup under 20 seconds during human-covered hours. AI overflow answers in under 5 seconds with a priority callback queued for the next morning.

First 90 days

Recoverable ad spend

Missed calls from paid traffic typically run 12 to 25 percent of monthly ad budget on contractor accounts that ring through to a single office line. Front Desk recovers most of that gap.

Always

Same-day CRM logging

Every inbound call is logged in your CRM the same business day with recording linked to the lead record, regardless of whether the call converted.

These are benchmarks from our own contractor and client engagements, not guarantees. Actual results depend on your starting position, competitive landscape, and execution on your side of the partnership.

Operational add-on

Pricing

Most popular

Front Desk

Human plus AI overflow coverage during US business hours. Unlimited calls, scheduling, and CRM updates included. Designed to sit on top of the operation you already run, not replace it.

$350per week ($1,517 / month equivalent)
  • Human coverage 6am to 10pm ET, Monday to Friday
  • AI overflow after hours and weekends with priority Monday callback
  • Unlimited inbound calls, no per-call fees
  • Ad-driven calls (Google, Meta) prioritized in the queue
  • Scheduling and rescheduling in your CRM
  • Real-time lead status updates to your team
  • Trilingual (English, Spanish, Portuguese) operators
  • Daily call recording and transcription delivery
  • 30-day cancellation notice, no long contracts
Book a Call

Why It Matters

You spent the budget. You paid for the click. You won the search result. Then a phone rang four times and went to voicemail. The single most expensive moment in contractor marketing is the one between the ring and the hello. We are the people who pick up.

What pairs with this

Services and proof that reinforce this one

Service

Google Ads

Capture high-intent search the moment a homeowner needs your service. Managed by a co-founder who spent 2 years at Google.

Read more

Service

Meta Ads

Storm season campaigns, lead forms, and retargeting. Managed by a co-founder who currently works at Meta.

Read more

Service

Reputation Management

Automated review acquisition, 24-hour response system, and Google Q&A seeding.

Read more

Case Study · Flagship

Rocket Garage Door Services

Our flagship in-house case study. How we built a Polk County contractor from scratch into a category leader and used it to validate every Reimagine playbook.

Read more

Methodology

How We Work

Our five-phase growth system: Discovery, Foundation, Acquisition, Compounding, and Territory Expansion.

Read more

Ready to talk about your front desk?

A 30-minute call with no pressure. We confirm territory availability and fit, then you decide.

Book a CallSee Front Desk in pricing

Questions

Front Desk FAQs

Is this AI or a human?+
Both. Human-first during covered hours (6am to 10pm ET, Monday to Friday), with AI collecting routine data so the human conversation moves faster. After hours, AI handles the call and queues a priority callback for the next morning. AI for structured data, humans for the real conversation.
Where is your team based?+
Brazil. Trilingual (English, Spanish, Portuguese) operators hired and trained by Reimagine, working US hours from quiet home offices. Paid above market for the role so we attract experienced operators, not seat-fillers. This is why we can run unlimited calls at this price without the call-center sound.
Can I keep my current business phone number?+
Yes. Port your number or set up forwarding by condition (after hours, ring-no-answer, busy). Most clients start with forwarding for the first 60 days and decide on porting after they see the service work.
Does it integrate with my CRM?+
GoHighLevel is native (we run GHL ourselves). HubSpot, Salesforce, Zoho, ServiceTitan, JobNimbus, Housecall Pro integrate via API or Zapier. Tell us your stack on the discovery call and we confirm before contract.
What does 'unlimited calls' actually mean?+
Unlimited at $350 per week is built for typical contractor operations ($5K to $25K per month in paid media, 60 to 150 inbound calls per month). Heavier volume (large multi-location, $50K or more per month in ad spend, multiple concurrent campaigns) gets a Front Desk Pro custom quote. No per-call charges, no surprise overages. If you grow past the original quote we reprice with 30 days notice.
What if my team should handle the call?+
You define the transfer triggers: existing client by phone number, in-flight jobs, calls for the owner by name, mentions of insurance or legal. On trigger, warm transfer to whoever you designate. No trigger means the lead gets booked in your CRM and lands on your team's dashboard.
How fast can we get this live?+
10 to 14 business days. Days 1 to 5: discovery, script, CRM. Days 6 to 10: soft launch parallel with your team. Days 11 to 14: full handoff. We never skip the parallel-run phase. Skipping it is how outsourced reception starts sounding outsourced.
Do you handle Google Guaranteed (LSA) leads?+
Yes. LSA / Google Screened leads run priority queue, credited or disputed in your dashboard within the window Google requires. Pairs naturally with Google Advanced Verification, since restricted-trade LSA leads are the most expensive to miss.
Is there a long-term contract?+
No. Month to month on a 30-day cancellation notice. Same as every other Reimagine service. One recovered job usually pays for the month.
Is it sold with territory exclusivity?+
No. Front Desk is operational, not a marketing channel where competitors step on each other. We run it for any contractor. Territory exclusivity lives in our Local SEO and Google Ads retainers, sold one-contractor-per-trade-per-metro.