More than a booking app. Everything the salon needs, in one place.
For salons, barbershops, beauty studios, and nail bars. Hub does everything Vagaro does (calendar, commission, loyalty, POS) plus the things it doesn't: Deco 1.0 building before/after photos with captions, simulating looks from a selfie, running text pre-estimates, and reminding clients on the right cadence per service.
Recognize any of these?
Situations that just about every salon, barbershop, or beauty studio runs into. If more than two of these felt like a recent bad month, Hub fixes them.
Front desk drowning in booking calls
Phone rings all day. Front desk spends hours booking. Client gives up if they don't pick up. Calendar holes everywhere.
Calendars split across notebooks and texts
Emma has texts, Lily has the front desk calendar, Jay scribbles in his phone. The day the front desk is out, no one can find the client.
Client forgets maintenance and disappears for 3 months
Without a systematic reminder, they forget. When they do come back it is 'I need it now, there's a party tomorrow'. Repeat business tanks.
Commission calculated in a spreadsheet, always an argument
Emma says she did 82 blowouts, the spreadsheet says 76. Owner feels they overpay, stylist feels underpaid. Month ends in a fight.
Expired color sits in the back room, eats margin
Platinum dye gets forgotten in the back. Expires, becomes trash, supplier won't take it. 5 to 10% inventory loss per quarter.
You don't know which service actually makes money
Brazilian blowout at $250 looks good. But pricey product + 2h of a senior stylist… real margin? Spreadsheet kept separate, always stale.
How it works today → How it works with Hub
Same business, same team, same clients. Only the tool changes.
- ×Phone rings all day just to book a cut.
- ×Calendar lives in a notebook or in the stylist's text app.
- ×Client forgets maintenance, disappears for 3 months.
- ×Commission calculated by hand. Always an argument.
- ×Expired color product becomes trash.
- ×Client texts hourly: 'still on for my time?'
- ×No before/after photos, client doesn't post on Instagram.
- ×No idea which service actually makes money.
- ✓Client books on the site, picks stylist and slot.
- ✓Single calendar in Hub. Each one sees their own.
- ✓Hub knows the cadence. Client comes back on rhythm.
- ✓Commission calculated automatically. Payout the 5th.
- ✓Auto text promo before product expires.
- ✓24h confirmation + smart reschedule.
- ✓Before/after with AI caption → client posts.
- ✓Real-time cost-of-goods per service. Decisions backed by data.
12 things only Hub does
No US booking software ships these today. Each one solves a concrete daily pain.
Before/after photo with AI caption to text
Stylist snaps before and after in Hub. Deco builds the side-by-side, writes a sweet personalized caption, and auto-texts the client. Client reposts to Instagram on their own. Free organic marketing.
Visual simulator by photo (cut + color + beard)
Client sends a selfie. Deco generates 3-4 realistic variations (mid-fade, long bob, copper, mid-fade + beard). Client picks before sitting in the chair. Communication errors drop to zero.
Text pre-estimate (Deco classifies)
Client describes service + sends a photo. Deco analyzes (skin type, hair length, complexity) and calculates the price in seconds. Conversion in 2 minutes with no phone call.
Cadence reminder per service
Deco knows: beard 14d, blowout 21d, waxing 28d, root touch-up 35d, peel 42d. Fires the text at the right moment. Forgotten client becomes regular.
Product + package suggestion by profile
Deco sees history (cut, color, skin type, allergies) and suggests shampoo, mask, wax, supplement. Counter up-sell without pushing, with the technical reason ready.
Text triage (hair × color × beauty × nails)
Deco classifies the text in seconds. Colorist sees color, barber sees men's cut, esthetician sees facials. No mixed-up schedules. Front desk stays free.
Prepaid packages (client pays up front)
10 blowouts $2,250 (vs $2,500 one-off). Client pays by card or instant transfer, Hub manages the balance. Salon books cash earlier, client saves, stylist's calendar stays full.
Chair / suite rental (% or flat)
Independent stylist pays flat rent OR a % of revenue. Hub tracks who owes what. Auto monthly billing. No spreadsheet, no argument.
Stylist commission · automatic
% rule per type (colorist 40%, hairstylist 35%, barber 30%, esthetician 50%) + returning-client bonus. Auto calc. Payout the 5th. PDF pay stub. Zero complaints.
Stylist portfolio gallery
Every service generates before/after photos in the portfolio. New client picks the stylist by the art, not the price. Existing client downloads, posts to Instagram. Organic marketing grows without paid acquisition.
Inventory with expiry alert + auto promo
Color, mask, cosmetic about to expire. Hub alerts 30/15/7 days out, fires a text promo to the segment that uses that product. Sells through as cash, not loss.
Digital consent e-signature pre-procedure
Before strong color, peel, microneedling, or facial filler, client signs a form (allergy, medication, photo authorization). Full audit trail. Protects salon + client.
From signup to first cut in Hub: 1 week
No migration trauma, no lost records, no stylist idle for a month learning a new system.
Guided onboarding
1h call with us. We configure stylists, services, commission rules, packages, rental, salon's payment account.
Import clients + history
Send your CSV or Excel. Records become profiles with history, cadence, allergies, color history. Ready to run day 1.
Connect integrations
Connect payments, digital receipts, Google Calendar, business text line. Train stylists + front desk in 30 minutes.
See the first numbers
In 7 days clients book on the site, cadence reminders are active, first before/after photo sent. Decide if it's worth the second month.
Onboarding included in the plan. No setup fee. No contract.
Hub vs Vagaro, side by side
The 31 features compared. Tap ℹ️ to see each one running.
✓ has it · ~ partial · — doesn't · ✅ ready · 🚧 under construction · hover the icons next to the name for details
| Feature | Hub (starts at $397) | Vagaro (Premium tier) |
|---|---|---|
✅Text + SMS linked to the client Conversation tied to client + stylist. Stylist sees history before replying. No lost context when team rotates. | ✓ | ~ |
✅Time Clock (stylist, front desk, independent) Separates salon, off-site suite, event (wedding), home service. GPS validates location. Auto overtime. Payroll pulls from the timesheet. | ✓ | ~ |
✅Permissions (owner, manager, stylist, front desk, client) 6 default levels. Client sees only their own card (privacy laws). Stylist sees own commission. Auto auditing. | ✓ | ~ |
✅Performance dashboard + Deco insight Revenue, margin, active clients, NPS, average ticket, retention. By stylist and by client. Deco surfaces patterns. | ✓ | ~ |
✅Human support over text Reply in < 2h during business hours. Whoever answers understands salon (color, commission, package, compliance, consent form). | ✓ | ~ |
✅Runs on phone as an app (no install) Opens as an app from the browser. Stylist sees calendar, owner checks revenue, front desk books clients. Works offline for the day's calendar lookups. | ✓ | ✓ |
🚧 Before/after photo with AI caption Start/end photos auto-pulled, Deco builds a side-by-side + sweet caption to text the client. Client posts to Instagram on their own → free organic marketing. | ✓ | — |
🚧 Visual simulator by photo (cut + color + beard) Client sends a selfie, Deco simulates 3-4 realistic variations (fade, long bob, copper, mid-fade + beard). Decision before the chair, no regret. | ✓ | — |
🚧 AI pre-estimate by text (Deco classifies) Client describes service + sends a photo. Deco classifies complexity (facial with extractions, color with highlights) and calculates the price in seconds. | ✓ | — |
🚧 Cadence reminder per service Deco knows the cadence: beard 14d, blowout 21d, waxing 28d, root touch-up 35d, peel 42d. Texts at the right moment. Forgotten client becomes regular. | ✓ | — |
🚧 Product + package suggestion by profile Deco sees history (cut, color, skin type) and suggests shampoo, mask, wax, supplement. Up-sell without pushing. | ✓ | — |
🚧 Text triage (hair × color × beauty × nails) Deco classifies the client text in seconds and routes to the right stylist. Colorist sees color, barber sees men's cut, esthetician sees facials. | ✓ | — |
🚧 Prepaid packages (10 blowouts, 5 massages, 6 waxings) Client pays up front at a discount. Hub manages the balance. Salon books cash earlier, client saves, stylist's calendar stays full. | ✓ | — |
🚧 Chair/suite rental (% or flat) Independent stylist pays % of revenue OR a flat monthly rent. Hub tracks who owes what. Auto monthly billing. | ✓ | — |
🚧 Inventory with expiry alert + auto promo Color/cosmetic product about to expire. Hub alerts 30/15/7d out and fires a text promo to the client base. Sells through as cash, not loss. | ✓ | — |
🚧 Cost of goods per service (cut × color × beauty) Simple cut 78% margin, Brazilian blowout 35% (expensive product), deep facial 65%, peel 70%. Price/promo decisions backed by data. | ✓ | — |
🚧 30/60/90-day forecast (seasonal + recurring) Recurring maintenance + seasonality (Holidays/prom lift +60%, summer break −10%). Hiring and inventory decisions backed by data. | ✓ | — |
🚧 Category analysis (hair × beard × beauty × nails × retail) Which category is growing: hair × barber × nails × beauty × color × retail × package. Shows growth + margin per category. | ✓ | — |
🚧 Stylist commission · automatic % per stylist type (colorist 40%, hairstylist 35%, barber 30%, esthetician 50%) + returning-client bonus. Auto payout the 5th. | ✓ | — |
🚧 Digital client card (history + allergies + photos) History of cuts, color, skin type, allergies, before/after photos. Stylist scans 30s before greeting. No more 'what was the color again?'. | ✓ | — |
🚧 Automated post-service (photo + survey + cross-sell + reminder) Sequence: before/after + receipt today, survey tomorrow, product suggestion +5d, cadence reminder +Xd. Forgotten client becomes regular. | ✓ | — |
🚧 Stylist portfolio gallery (before/after) Each service generates a photo in the stylist's portfolio. New client picks by the art, not the price. Existing client downloads and shares on Instagram. | ✓ | — |
🚧 Health department compliance (autoclave + disposal) License, autoclave service, OSHA cert, biohazard disposal, pest control. Hub alerts 60/30/7d out. | ✓ | — |
✅Digital consent e-signature pre-procedure Before strong color, peel, microneedling, or facial filler. Client signs allergy + medication + photo authorization. Full audit trail. Same e-signature engine LIVE in the Hub. | ✓ | — |
🚧 Sanitization calendar (autoclave + biohazard) Autoclave sterilization, biohazard disposal, pest control. Hub flags on a smart cadence. Compliance becomes a process. | ✓ | — |
🚧 Anti-theft camera + AI (retail display) Camera + Deco detects the suspicious pattern (person turning their back after grabbing product). Discreet push to the manager, no alarm scaring the client in the chair. | ✓ | — |
🚧 Ads generator for Google and Meta (Pro) Deco writes copy with local geo + seasonal (prom, holidays, wedding). Paste into Google and Meta in 5 min. Included in Pro. | ✓ | — |
🚧 Ads generator + publisher via API (Elite) Includes the Generator + publishes direct via Google Ads + Meta Marketing API. No copy-paste. Lead with origin tagged. Included in Elite. | ✓ | — |
🚧 Multi-stylist schedule (hair + beard + nails + beauty) Each stylist has their own calendar. Client books on the site picking stylist + service. Front desk sees the full view. 24h confirmation. | ✓ | ~ |
🚧 Integrated POS (service + retail + package) One checkout for service + retail. Apple Pay + card + prepaid-package debit + auto digital receipt. | ✓ | ~ |
🚧 Loyalty program (10 cuts = 1 free OR cashback credit) Client picks between a free service or equivalent cashback credit. Every purchase adds points. Client tracks in the app. | ✓ | ~ |
Meet Deco 1.0
Deco 1.0 is our proprietary AI. It lives inside the Hub and handles the boring salon work: before/after photos with captions, visual simulator, text pre-estimate, product suggestion, cadence reminder, message triage.
No prompt, no ChatGPT tab, no extra monthly fee. Built into every plan.
What you get
Hub Starter ($397/mo) already includes 10 of the 12 features no US booking software ships today (2 of them require Pro or Elite). The list below is what's bundled into the price.
Your business
These numbers help us pick the right plan. They do not change the listed price.
Included in Hub Starter
- ✓1-week human onboardingIn the market: Setup often charged separately, $500-1,500
- ✓Client + history migrationIn the market: Charged per record migrated
- ✓Training for stylists and teamIn the market: Separate course fee
- ✓Text support in EnglishIn the market: Ticket or bot chat
- ✓Full backup + exportIn the market: Exit fee in many systems
- ✓No contract, cancel any timeIn the market: 12-month commitment is standard
What no US booking software ships
These 12 features ship in Hub today (10 in Starter, 2 require Pro or Elite). No competitor ships them at any tier.
The 10 without a badge ship in Hub Starter ($397). Items with a PRO or ELITE badge require the matching plan.
💬 Talk to us about the fitPick the size. The rest comes the same.
Most features are the same across the 3 plans. What changes is mainly the size of your operation (stylists, clients, integrations). Pro and Elite add 2 marketing tools on top.
- ✓Up to 3 stylists / team members
- ✓Up to 300 registered clients
- ✓Up to 5 external integrations
No marketing extras. For SEO and Deco-powered ads, move up to Pro.
Talk on WhatsApp- ✓Up to 15 stylists / team members
- ✓Up to 2,000 registered clients
- ✓Up to 20 external integrations
- ★SEO Level 1 (requires Hub Site to activate)
- ★Ads generator for Google and Meta
- ✓Unlimited stylists and team members
- ✓Unlimited clients
- ✓Multi-location + all integrations
- ★SEO Level 1 (requires Hub Site to activate)
- ★Ads generator + publisher for Google and Meta
Every plan includes onboarding, text support, and full export on cancellation. No contract.
How we work
Anyone who has run a salon, barbershop, or beauty studio has seen pretty software turn into a nightmare (12-month contract, exit fee, locked data, records held hostage). Not here.
No contract
Cancel any time. No fee, no retention, no 'stay 3 more months to fix it'. If it does not earn its keep, you leave.
Your data is yours
On cancellation, export clients, calendar, finance in 1 click. CSV + ZIP. No exit fee.
Onboarding included
We set it up with you: stylists, commission, packages, rental, payment + digital receipt integrations. Train the team in 30 minutes. No setup charge.
Human text support
Talk directly to someone who knows salons: stylist commission, prepaid packages, chair rental, consent forms for procedures, health dept compliance. No ticket, no chatbot.
Built for the US
Card payments, instant transfers, digital receipts, state license + autoclave + biohazard tracking, e-signature on consent forms. Native US compliance.
Privacy law compliant
Client sees only their own data. Access auditing. Anonymization in reports. Compliance baked in, not optional.
Questions that come up
Does it work for a hair-only salon? A barbershop? A beauty studio?+
What if I run on a notebook calendar today?+
What does it cost?+
How does the before/after photo with AI caption work?+
How do prepaid packages work?+
Do you integrate with digital receipts and POS?+
What happens if I cancel?+
How does support work?+
Want to see it running in your salon?
15-minute demo. We show the Hub running live with data similar to yours (multi-stylist schedule, AI before/after, cadence reminder, prepaid package, cost-of-goods per service). Then we ask if it makes sense.
💬 Message Reimagine on WhatsAppReply in < 2 hours during business hours