Hub vs Follow Up Boss
Why real estate teams are switching from FUB to the Hub
4 reasons that matter
What the Hub delivers that FUB hasn't published yet
These features are in Starter at $397/mo, no add-ons. Verified against Follow Up Boss's public pricing page on 2026-06-05.
Deco 1.0 built into every workflow
Reimagine's proprietary AI writes listing descriptions and Instagram posts, matches buyers to properties in natural language, scores every lead 0-100, and generates virtual tours from 10 photos. Not an add-on. Included in Starter.
ACH + card payments, built in, no third party
The Hub generates payment requests directly from your bank. Client pays, Hub confirms in seconds, logs to the ledger, and sends the receipt. No per-transaction fee to a middleman, no separate Stripe dashboard to reconcile.
3-way digital contracts (buyer, seller, agent)
All three parties sign from their phone with full legal enforceability. Complete audit trail: who signed, when, and from where. No DocuSign add-on, no separate subscription.
100% mobile, no screen-switching
Agent opens a lead, sends a text, generates a contract, collects payment, updates the pipeline. All from the phone. Hub opens as a native-feeling app from the browser with offline access for calendar and push notifications.
Feature-by-feature comparison
Hub vs Follow Up Boss what each delivers in 2026
Tie when both deliver. Hub wins when FUB hasn't published it yet. Verified 2026-06-05.
Source: public feature pages of the Hub by Reimagine and public information from followupboss.com. Some features may exist in enterprise plans not publicly listed by FUB.
Who leads the migration
Andre Alves, founder of Reimagine
Andre personally leads the first week of every new client. No third party, no separate consulting package, no call center. You talk directly to the person who built the Hub and makes product decisions.
See it in action
15 features in Hub Starter tap to see how each works
Testimonials from switchers
Reserved space first teams to switch from FUB
We don't fabricate testimonials. The next 3 onboarding spots with Andre leading will produce the first 3 cases published here (with real name, photo, and a 30-second video).
Reimagine principle: a client who doesn't exist yet doesn't appear on the site. Real clients speak with their name, photo, video, and metric.
What each costs
$397/mo, everything included, estimated savings of $3,000+ per year
Estimated annual savings
Reference: FUB Team plan at comparable functionality to Hub Real Estate Starter. FUB pricing may vary by team size and term. Check followupboss.com/pricing for current rates.
Hub by Reimagine
Starter
- Deco AI included (not an add-on)
- ACH payments built in, no per-transaction fee
- 3-way digital contracts included
- MLS sync included
- 7-day onboarding with Andre
- Data migration included
- Text + email support
- No cancellation fee
Follow Up Boss
Equivalent plan
To get comparable functionality to Hub Starter (CRM + payments + contracts + AI), you move up to a higher FUB tier. Even then, Deco AI, ACH payments native, and 3-way digital contracts aren't there.
Result: you pay more for less. Compare directly on their pricing page.
Migration included in Starter
7 days, no downtime, Andre leads it personally
Your operation doesn't stop for a single day. 3 days of parallel operation while the Hub takes over, then clean cutover from FUB. No extra cost.
Day 1
Kickoff
1-hour call with Andre
Days 2-3
Migration
FUB data verified in the Hub
Day 4
MLS + integrations
Reconnect listings and portals
Day 5
Training
Team training session (2h)
Day 6
Parallel
Hub in daily use, FUB in read-only
Day 7
Cutover
Cancel FUB, run on Hub
+30 days
Follow-up
Andre adjusts whatever comes up
Always
Support
Text + email during business hours
Before you decide
The 5 questions real estate teams ask before switching
Will I lose my lead history and contacts when I switch?+
No. Andre leads the migration personally: every contact, property, and deal from Follow Up Boss is imported into the Hub via spreadsheet. Before the final cutover you review a sample to confirm everything matched. Nothing is lost.
What happens to my MLS integrations during the switch?+
Nothing breaks. During the transition, FUB stays live while the Hub begins syncing in parallel. On cutover day you disconnect FUB and the Hub listings keep running. No gap in portal visibility.
What if I don't like the Hub after switching?+
Hub Starter is month-to-month, no cancellation fee. You leave whenever you want and export all your data as CSV. No lock-in, zero risk.
How long does the migration take?+
7 days with Andre leading it personally (prep, data transfer, team training, parallel operation, cutover). Already included in Starter, no extra cost. Your operation doesn't stop for a single day.
What does it cost?+
Hub Starter $397/mo, everything included: Deco AI, ACH payments, digital contracts, MLS sync, founder-led onboarding, text/email support. No add-ons, no fine print.
Zero risk
3 guarantees, you lose nothing by testing
No cancellation fee
Hub Starter is month-to-month. Leave anytime, take all your data as CSV. No lock-in, no fine print.
Migration included, zero downtime
Andre leads all 7 days personally. Parallel operation during the switch. If anything goes wrong, we roll back to FUB the same day.
No hidden add-ons
Deco AI, ACH payments, digital contracts, MLS sync, text support: all in Starter at $397. No upsell to unlock a feature.
Next step
30-minute conversation with Andre, founder of Reimagine
No generic pitch. You show a real problem from your team and he shows how the Hub solves it using your operation as the example. If it doesn't make sense, he says so on the call.