Hub vs AppFolio
Why property managers are switching from AppFolio to the Hub
4 reasons that matter
What the Hub delivers that AppFolio charges extra for
These features are in Starter at $397/mo flat, no add-ons. Verified against AppFolio's public pricing page on 2026-06-05.
Deco 1.0 AI built into every workflow
Reimagine's proprietary AI suggests rental prices by neighborhood, writes listing descriptions and social posts, scores every tenant application 0-100, analyzes maintenance photos, and generates owner reports automatically. Not an add-on. Included in Starter.
ACH rent collection built in, no per-transaction fee
Hub generates payment requests directly from your bank account. Tenant pays, Hub confirms in seconds, posts to the ledger, sends the receipt, and flags late accounts automatically. No middleman, no separate payment dashboard to reconcile every month.
3-way digital lease signing (tenant, owner, manager)
All three parties sign from their phone with full legal enforceability. Complete audit trail: who signed, when, and from where. No DocuSign add-on, no separate e-signature subscription.
100% mobile, no screen-switching
Property manager opens a unit, posts a listing, sends a lease, collects rent, logs a maintenance request. All from the phone. Hub opens as a native-feeling app from the browser with offline access for calendar and push notifications.
Feature-by-feature comparison
Hub vs AppFolio what each delivers in 2026
Tie when both deliver. Hub wins when AppFolio charges an add-on or hasn't built it yet. Verified 2026-06-05.
Source: public feature pages of the Hub by Reimagine and public information from appfolio.com. Some features may exist in AppFolio Plus or Max tiers not publicly listed.
Who leads the migration
Andre Alves, founder of Reimagine
Andre personally leads the first week of every new client. No third party, no separate consulting package, no call center. You talk directly to the person who built the Hub and makes product decisions.
See it in action
15 features in Hub Starter tap to see how each works
Testimonials from switchers
Reserved space first managers to switch from AppFolio
We don't fabricate testimonials. The next 3 onboarding spots with Andre leading will produce the first 3 cases published here (with real name, photo, and a 30-second video).
Reimagine principle: a client who doesn't exist yet doesn't appear on the site. Real clients speak with their name, photo, video, and metric.
What each costs
$397/mo flat, everything included, no per-unit fee ever
Pricing model comparison
- ACH: additional per-transaction fee
- E-signatures: add-on module
- Smart maintenance: add-on
- Price scales with portfolio size
- ACH rent collection included
- 3-way digital lease signing included
- Deco AI included
- Same price whether 10 or 1,000 units
Reference: AppFolio Core plan public pricing at appfolio.com/pricing. AppFolio Plus and Max tiers priced higher. Add-on modules billed separately.
Hub by Reimagine
Starter
- Deco AI included (not an add-on)
- ACH rent collection built in, no per-transaction fee
- 3-way digital lease signing included
- Listing syndication included
- 7-day onboarding with Andre
- Data migration included
- Text + email support
- No cancellation fee
AppFolio
Core plan
To get comparable functionality to Hub Starter (payments + digital leases + AI), you move to AppFolio Plus or purchase individual add-on modules. The per-unit fee model also means your cost grows as your portfolio grows.
Result: more moving parts, more invoices, more cost at scale. Compare directly on their pricing page.
Migration included in Starter
7 days, no downtime, Andre leads it personally
Your tenants keep paying rent without interruption. 3 days of parallel operation while the Hub takes over, then clean cutover from AppFolio. No extra cost.
Day 1
Kickoff
1-hour call with Andre
Days 2-3
Migration
AppFolio data verified in the Hub
Day 4
Listings + portals
Syndication reconnected
Day 5
Training
Team training session (2h)
Day 6
Parallel
Hub in daily use, AppFolio in read-only
Day 7
Cutover
Cancel AppFolio, run on Hub
+30 days
Follow-up
Andre adjusts whatever comes up
Always
Support
Text + email during business hours
Before you decide
The 5 questions property managers ask before switching
Will I lose my tenant history and property data when I switch?+
No. Andre leads the migration personally: every contact, lease, property, and payment history from AppFolio is imported into the Hub via spreadsheet. Before the final cutover you review a sample to confirm everything matched. Nothing is lost.
What happens to my active leases during the switch?+
Nothing breaks. During the transition, AppFolio stays live while the Hub begins syncing in parallel. On cutover day you disconnect AppFolio and the Hub takes over. Tenants keep paying through the same portal — just under the new account. No gap in rent collection.
What if I don't like the Hub after switching?+
Hub Starter is month-to-month, no cancellation fee. You leave whenever you want and export all your data as CSV. No lock-in, zero risk.
How long does the migration take?+
7 days with Andre leading it personally (prep, data transfer, team training, parallel operation, cutover). Already included in Starter, no extra cost. Your tenants don't notice anything.
What does it cost?+
Hub Starter $397/mo flat, everything included: Deco AI, ACH rent collection, digital lease signing, listing syndication, founder-led onboarding, text/email support. No per-unit fee, no add-ons, no fine print.
Zero risk
3 guarantees, you lose nothing by testing
No cancellation fee
Hub Starter is month-to-month. Leave anytime, take all your data as CSV. No lock-in, no fine print.
Migration included, zero downtime
Andre leads all 7 days personally. Parallel operation during the switch. If anything goes wrong, we roll back to AppFolio the same day.
No hidden add-ons
Deco AI, ACH rent collection, digital leases, listing syndication, text support: all in Starter at $397. No upsell to unlock a feature.
Next step
30-minute conversation with Andre, founder of Reimagine
No generic pitch. You show a real problem from your portfolio and he shows how the Hub solves it using your operation as the example. If it doesn't make sense, he says so on the call.